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This week, Randy got to sit down with the lovely Andrea Kihlstedt to talk about capital campaigns. Andrea Kihlstedt is co-founder of the Capital Campaign Toolkit and has been guiding successful capital campaigns for over 30 years.
Andrea has been involved with capital campaigns for her entire career, and she’s still passionate about them. She talked about how capital campaigns are great because they have such a large impact, and you’re able to do them in a very structured way. Instead of worrying about finding millions of donors and asking for small gifts, with capital campaigns, you can focus on 20 donors and still raise millions.
If you’re just getting started out creating your own capital campaign, focus on having clear goals, and no matter how large the goal, it’s raised in a relatively small number of gifts. You also want to start raising money from the top down. Focus on the larger donors first, then work your way down.
If you want to hear more, check out the full interview here:
Today’s Talk: Randy interviews Andrea Kihlstedt about the benefits of creating a pivot campaign for your organization. Andrea will also be leading this week’s free webinar, you can register here: https://buff.ly/370MuGC #TodaysTalk #CapitalCampaign #Nonprofit
Posted by Nonprofit Hub on Monday, October 19, 2020