Working from home has presented some… challenges. Your productivity may be lacking, your team may be a bit more disorganized than usual, and your work attire has probably changed a bit. And as the giving season comes closer, your 2020 fundraising events have probably changed quite a bit as well.
Fundraising from home has presented some challenges in that traditional events aren’t the most reliable anymore. As your focus shifts to online methods, maintaining your impact and fundraising goals seems like a daunting task.
You don’t have to condemn your fundraising goals to an early grave. Check out these tips to help transition your fundraising online!
You’re in luck ― the easiest ways to get the word out about your fundraiser are already digital. Email marketing, social media, and calls to donors are great ways to inform your supporters about ways they can help.
But the challenge isn’t in the medium, it’s in the methods. You can put as much information as you want into the void, but unless it’s something that breaks through the clutter, it won’t make an impact with your audience. Everyone is tired of screens. So how do you get people together for an online fundraising event?
Make it something they won’t want to miss.
The same old fun-run event won’t really hold up in a world still recovering from a pandemic. Be innovative with your ideas ― maybe you can use old fundraising strategies with a new, online format. For example, you can move your silent auction online fairly seamlessly. There are great online resources you can find to make the transition a bit easier.
If you need a little inspiration for online fundraiser ideas, try these:
While having an innovative idea to get your donors’ attention is important, maintaining contact with them is essential.
Video is tiring everyone out. If you can, try to avoid using screens to communicate with donors. Try opting for calling your donors instead of video chatting. Something about being able to sit back and have a semi-normal conversation with donors ― instead of having to awkwardly stumble around Zoom’s audio delays ― is really refreshing.
Giving donors that familiarity with your call also goes a long way to make them feel valued by your organization. The importance of connecting with current donors, especially when we all feel so disconnected, is huge. Focus on the donors you have and ask them for their continued support, rather than trying to get new donors.
I know we would all rather be able to do these events in person ― seeing someone and connecting with them in person is a hard feeling to replicate online. But we hope these online fundraising methods can brighten your day, and your donors’ days and help your organization to power through.