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Sometimes in the nonprofit world, we get consumed with the specific details of online fundraising, advocacy and education for our causes and forget about the bigger trends at play.
Let’s take a quick look at three really big trends that will affect everything you do online, including fundraising. Think about all the pieces in the online experiences you are creating, including your website, email, social media and other third-party sites like crowdfunding or peer-to-peer fundraising pages. These three trends affect how people will feel about the experiences you are providing.