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If you’re in charge of your nonprofit’s marketing, you probably struggle with the need to produce content consistently and to adapt to new trends and algorithms. Whether you’re creating email campaigns, new social media content, blogs, or use cases, content is a huge part of your organization’s continuing success.
No matter the size of your nonprofit, it’s important that everything you create and share always leads potential (and current) donors back to your cause and the services your organization provides. This is where—as marketing professionals call it—being “on brand” comes in handy.