August 19, 2018

How to Prime Your Donors for the Ask with the Jedi Mind Trick

Let me be honest. Its no secret—asking for a major gift is … scary. It’s one of the biggest challenges fundraisers face.

It’s a personal question which enters what is considered a taboo area of conversation—someone else’s money. Even after years of experience, every donor conversation is personal and therefore different. There’s always the unknown.

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