[PODCAST] Find Lasting New DonorsDecember 28, 2023
5 Ways to Boost Donor Retention in 2024December 29, 2023
Joanne Oppelt Says, “12hrs Per Week To Raise Millions Is Time Well Spent!” is one veteran fundraiser’s take on the most efficient way to build financial capacity. Joanne is the co-author of the forthcoming book RE-IMAGINING MAJOR GIFTS (on sale Spring 2024). Here’s what she has to share about time and fundraising efficiency:
This article is about empowering you to raise big money while still having a life outside work. Imagine having enough money to not only meet expenses and get past the status quo but grow. Imagine on-the-job stress and exhaustion are gone. Imagine time for friends, family, and personal pursuits.
You can make your dreams come true. You can stabilize your agency’s finances. You can significantly advance your organization’s mission, making a substantial positive impact on the human condition. And you can do it in in only 12 hours a week.
Joanne Oppelt Says, “How To Raise Millions and Have a Life Outside Work!”
You think I’m crazy? That I am unrealistic? I am if I try and raise that kind of money through grants and special events. I’m not if I implement Major Gifts Ramp-Up, a model that produces multiple five, six, and seven figure gifts.
Major Gifts Ramp-Up identifies people of wealth interested in giving to your nonprofit, gives you a plan to cultivate donors with means, and teaches you a proven method for asking then for donations, resulting in them giving their best gift. Your ask is backed by a sound plan that shows donors how you will scale your nonprofit to solve your community’s most pressing problems.
Whether your agency addresses poverty, disability, trauma, climate change, teen pregnancy, brain injury, gun violence, hunger, disease. sexual assault, homelessness, pollution, literacy, unemployment, school dropout, urban blight, elder abuse, or any other issue, this model works. Whether you are a small start-up or a multi-million-dollar agency, this model works. Whether you are an all-volunteer organization or have a team of development staff, this model works. All you need is dedication to making a significant impact, a desire to fund your efforts, and twelve hours a week.
There is a fix to the problem. You can raise millions just by devoting twelve hours a week to major gift fundraising through Major Gifts Ramp-Up, a thirteen-step model that guarantees you will raise millions if you follow its precepts exactly.
The Major Gifts Ramp-Up Model
I like Major Gifts Ramp-Up because it covers all the essentials of raising money while quickly getting at the core issues hindering most nonprofits from making a big impact. And it emphasizes donor-centric fundraising. Specifically, if it is followed religiously, Major Gifts Ramp-Up will:
- Create awareness of your nonprofit in your community among people of means who have an interest in your work
- Build the infrastructure your agency needs, preparing your organization to ask for, receive, and manage game-changing gifts
- Identify people of wealth in your community
- Provide you with the tools you need to cultivate potential donors so you can make a significant ask
- Teach you how to steward your donors so they give again
The return on your investment is sky-high, a concept near and dear to my heart. I believe nonprofits should only make investments in fundraising that give them big returns.
Three Phases of Action
Major Gifts Ramp-Up consists of three phases: the planning phase, the building phase, and the invitation phase. Major Gifts Ramp-Up works in any size nonprofit, small, midsized, or large. Thousands of organizations have successfully implemented Major Gifts Ramp-Up, multiplying their financial returns and increasing their impact in the community.
The Planning Phase
The planning stage consists of the first five steps of the model. During the planning phase, you align your organization with the management philosophy that money is king, without which your nonprofit will die on the vine. You learn about major gift fundraising and what it means for your agency to do it. You go through an organizational development process that readies you for major gift management. You craft a knockout case for support that excites people of means. And you coordinate an 18-month calendar with all the existing and campaign tasks necessary for your campaign’s success. The planning phase usually takes about six months to complete.
The Building Phase
The building phase includes the next four steps of the model. They are performed concurrently with the planning phase. In the building phase, you identify your prospects, people with the means to give game-changing gifts. You plan and execute a highly choreographed awareness event. This event is not an ask event. Its purpose is to introduce people of wealth to your work.
After the non-fundraising, awareness event, you develop a detailed cultivation plan for each event attendee who has agreed to be contacted. After everyone is contacted, you hold another event—this time a signature ask event. It is as carefully choreographed and executed as your awareness event. You gobs of money and, because you’ve created a memorable donor experience, your donors are on cloud nine.
But the Major Gifts Ramp Up model doesn’t end there.
The Inviting Phase
The inviting phase encompasses the next three steps of the model that lead to the final step of the model—campaign success. During this phase, you establish your campaign leadership cabinet, train them, and work with them to visit donors a second time to ask for a second, bigger gift. You and your campaign leaders conduct personal interviews at a place chosen by the donor. Then you make your second ask. You ask for money to help you meet your nonprofit’s operating expenses, growth goals, capital needs, and endowment goals. And, because you crafted a knockout case for support, you watch people agree to make another game-changing gift when asked.
The Inviting Phase takes anywhere from three to six months.
If you are looking for a fundraising tool that raises the kind of money you need to expand your agency’s impact while having time for friends, family, and personal pursuits, Major Gifts Ramp-Up is for you. If you want to realize an excellent return on investment, Major Gifts Ramp-Up is for you.
Joanne Oppelt Says, “12hrs Per Week To Raise Millions Is Time Well Spent!” was first posted at INSIDE CHARITY
For more articles like Joanne Oppelt Says, “12hrs Per Week To Raise Millions Is Time Well Spent!” VISIT HERE
About The Author:
Joanne Oppelt shares her wisdom and experience with nonprofit team who want to grow their agencies create a vibrant fundraising culture and adopt proven financial techniques to find new and hidden resources. Unique in the fundraising field, she focuses on helping nonprofit leaders and analyze and improve their fundraising results by calculating and increasing their return on investment.