Nonprofits Need to Ask For Money NOW! The fastest way to get the most money for your mission is through ASKING individuals and families. You are not asking for yourselves, you are asking on behalf of the children and families you serve. Never before has your mission been more important!
The biggest mistake nonprofits make during crises is taking a passive stance as it relates to major donors. Too many executives are afraid to ask or afraid of being “tone deaf.” But this outlook is a fallacy. The only way to get the money you need is to ASK people with money to contribute NOW to impact your community. Will some say no? Definitely. But will three out of ten say yes? Absolutely.
For what are you waiting?
Are you hoping for government CARES Act stimulus money? How long will you have to wait and how much is that going to cover? Maybe two months of payroll? Is this really going to change things substantially long term for your nonprofit?
Are you hoping for that grant application to be funded? If you completed an online application your chances are less than 1% that a cold application will result in money for your organization. Don’t waste time filling out grant applications until you have formed a relationship with the decision makers.
Are you hoping for a surprise major gift from a supporter? Unless you have asked clearly and concisely, you are not getting a big surprise gift.
Now, more than ever, the services you provide are essential for your community! Without funding for your mission, people suffer.This means that NOW is the time to ASK.
Here are eight easy steps to take to bring in major gifts during times of crisis:
Don’t use email as a crutch during this time! Customized letters, handwritten notes, phone calls and virtual meetings are the ways to stay in touch with you donors and raise more money NOW.
Here is what we know: no one is going to get upset with you for asking for vital funding for your organization. YOUR MISSION IS CRITICAL FOR YOUR COMMUNITY! Believe this first and then take the bold move to ASK NOW. Don’t make the mistake of being passive and waiting for help to come. The future of your organization will be determined by the steps you take now to build capacity.
Thank you for your work on the front lines to help people in need. Be strong, carry on, keep the faith. NANOE stands with you!
Nonprofits Need to Ask For Money NOW was first posted at NANOE NEWS
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Nonprofits Need to Ask For Money NOW was written by Louis Fawcett, President, National Association of Nonprofit Organizations & Executives (NANOE)