February 17, 2019

Welcome to 2018! Like never before, all nonprofits and organizations need to become skilled in communicating and engaging with their donors online.

In the old days, nonprofit organizations easily spent thousands, if not tens of thousands or more, paying for their marketing and promotion efforts. Think about it. In the old days, organizations spent a couple of thousand dollars on creating videos or direct mail targeted at their donors.

Today, with over 3 billion people on the Internet, digital marketing is an essential aspect for any organization to connect with their existing and prospective donors. And, these costs are substantially less than what groups had to pay in the past. For instance, many charities have team members create live stream videos on their phones when they want to communicate with their supporters about the cause; there’s no need for them to spend thousands on a slick video. And, social media has made growing a following and audience on platforms, such as Facebook or Instagram much less expensive than the old days of printing, stuffing letters into envelopes and then paying postage.

More than ever before, leveraging your online presence is important. There are 7 ways that you can ensure that you’re good to your supporters online, outlined in the infographic below (you can click on the image to download the infographic “Seven Ways to Be Good Online to Donors”), which was adapted from Funds2Orgs’ resource eBook, “Get with the Program and Be Good to Your Donors Online.” 

 

Donors have more choices and ways to engage with their favorite causes. It’s essential to realize that one of the most cost-effective and essential ways to stay engaged with their supporters is by ensuring they are reaching them strategically online.

 

You can download the INFOGRAPHIC by clicking on the image to the left; You can download the ebook Get with the Program and Be Good to Your Donors Online by clicking HERE  

 

 

January 4, 2018

Get With The Program And Be Good To Your Donors Online [Infographic and eBook]

Welcome to 2018! Like never before, all nonprofits and organizations need to become skilled in communicating and engaging with their donors online. In the old days, nonprofit organizations easily spent thousands, if not tens of thousands or more, paying for their marketing and promotion efforts. Think about it. In the old days, organizations spent a couple of thousand dollars on creating videos or direct mail targeted at their donors. Today, with over 3 billion people […]
December 20, 2017

Your 2018 Fundraising Plan

Are you tired of not having a plan…EVERY YEAR? Is the whole “oh no we can’t make payroll” thing getting a little old? Or have you been thrown into your role, with no one to guide you and your boss just saying “Do it”? If any of this sounds like you, and you’re tired of being so stressed, check out this webinar, led by fundraising and leadership expert, Mazarine Treyz (Wild Woman Fundraising)   The […]
December 20, 2017

Nonprofit QuickBooks Q&A with Gregg Bossen

I’ll be the first to admit that QuickBooks and accounting, in general, is not my favorite part of running an organization. I also recognize that it is an area of improvement for most nonprofits. For this reason, I sought out someone who specializes in helping nonprofits successfully leverage Quickbooks. Gregg Bossen is a practicing CPA with a full-service accounting firm located in Atlanta, Georgia that specializes in Nonprofits using QuickBooks. Since 2000, Gregg has been […]
December 18, 2017

Text Messaging Q&A with Freddie Bologno at DoSomething.org

Craig Van Korlaar (TopNonprofits) With me today, I got Freddie Bologno the Director of Mobile Messaging with DoSomething.org. Through their work, they develop best practices for how to engage young people in social action using everyday technology like text messaging. Freddie, thanks for joining us. Preview of the Topics Covered Responsibilities of a Director of Mobile Messaging How does mobile messaging fit into the greater organization & mission Tips and best practices for organizations considering […]