August 24, 2019

You should read this if you’re a nonprofit technology rockstar trying to get savvy on social. (And if you don’t self identify as a technology rockstar, you should still read this blog post because we know you really are.)

We are:

  • Your sisters and brothers in struggle to build a solid Facebook following.
  • Also fed up by 1990s style customer service.
  • Standing beside you as you try to craft pithy and engaging 140 character calls to action on Twitter.
  • Cheering you on as you figure out social media integration with your existing database.
  • Also in awe of organizations that make sure social media influencers always get the VIP treatment.

We are Salesforce.org and we just whipped up a new ebook, Getting Serious on Social. We were inspired by the organizations we get to work with everyday — the ones who are tackling that list above (and more). Download the ebook if you want to impress your colleagues with your newfound social media prowess while also helping your organization implement a pro social strategy.

 

Close your eyes and imagine life when your organization is social savvy. (Or maybe read the rest of the post then close your eyes? Or have your best friend read this out loud while you sip a cold LaCroix. We recommend pamplemousse.)

So, what does that social savvy organization look like?

Your organization posts at peak times when the majority of your constituents are online. Turns out, that 11:00 AM on a Tuesday rule doesn’t apply to *all* organizations.

 

The days of calling a 1-800 number are over… and often, nonprofits are interacting with folks that have feedback or questions via social media. Your social savvy organization has transformed customer service. It is now provided over social media to help answer questions quickly and get folks to your pie eating contest fundraiser more quickly!

 

Volunteers and donors are thanked, enthusiastically and quickly, when they post about your organization. They feel special (#millennials) and appreciated. Plus! You have a huge number of user generated images and quotes to reuse on next week’s content calendar because your social listening abilities are superhuman.

 

Your board and funders are in awe of the social media growth data you can provide. You are proud of yourself for pulling said data together (including reports!) with just a few clicks.

 

And lastly… and possibly our favorite: you now bring the URL… IRL. Your social savvy organization takes that online experience with you to in person events and outreach. Your constituents feel a totally integrated experience from what happens on their inboxes, newsfeeds, mailboxes and fundraising galas to name a few (so seamless, they likely won’t even notice… which is the point, right?).

 

So there you have it. Social savvy is the future and our new ebook will show you the way. See you on social, friends.

 

To learn more, download our new ebook, Getting Serious on Social.

March 1, 2018

Social Savvy is the Future

You should read this if you’re a nonprofit technology rockstar trying to get savvy on social. (And if you don’t self identify as a technology rockstar, you should still read this blog post because we know you really are.) We are: Your sisters and brothers in struggle to build a solid Facebook following. Also fed up by 1990s style customer service. Standing beside you as you try to craft pithy and engaging 140 character calls […]
February 28, 2018

Nonprofits and the New Tax Cuts

The Tax Cuts and Jobs Act brings both pros and cons for nonprofits. Bottom line: there’s an unintended consequence of simplifying the tax code. Not nearly as many in the middle class need to itemize or benefit from itemization. In households earning between $75,000 and $200,000, more than half previously itemized. With the new law, many who gave because of the itemized deduction don’t have that incentive anymore. Peer-to-peer fundraising is a key to more […]
February 27, 2018

5 Successful Fundraising Strategies: A Year in Review

The past year was a productive one for fundraising. With technology always changing the way we accept donations and spread the word about our fundraising efforts, we didn’t slow down all year. But right now, it’s time to take a breath. So finish your annual fund campaign thank-you letters, update your followers with your year-end fundraising statistics, and reflect on the past year. We can learn a lot from looking back — not just about […]
February 17, 2018

Measuring What Matters [Whitepaper]

Our friends at Sage Intacct have released a new whitepaper called “Outcome Metrics: Measuring What Matters in the Nonprofit World” and we are happy to share it with you. Below is a sneak peek; you  can click HERE to get the complete whitepaper “Amid increasing demand for transparency and accountability, today’s nonprofits are seeking ways to both produce and to demonstrate successful outcomes. Heightened expectations and heightened scrutiny come from several sources—including ever more-engaged funders looking […]