Behavioral Economics refers to a method of economic analysis that applies psychological insights into human behavior to explain economic decision-making. The use of this science in fundraising is a hot topic within the nonprofit community.
Through the use of scientific theories and availability of advanced measurement tools, nonprofits can be more efficient and effective than ever before at making each dollar invested towards garnering more fundraising count. Unfortunately, many nonprofit professionals aren’t aware of the science behind what makes people take action or not, and many aren’t fluent in the tools they need to know if their fundraising campaigns are effective or not, leaving them unable to make the right decisions and use their budgets most wisely.
This virtual workshop (Live on 9/20/18, then available OnDemand) leads nonprofit professionals through the science of what really triggers humans to take action (e.g. donate, follow, sign-up) on behalf of nonprofits’ initiatives. It includes an educational portion to first teach audience members about scientific theories available to them to harness and then focuses on actually implementing and measuring these theories in practice.
Live event Noon (EDT) 9/20/18 , or available as OnDemand
Full participation in “Behavioral Economics: The Science Behind What Makes People Want to Give” is applicable for 2.25 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.
You can download your CFRE CE Tracker HERE
Nate Andorsky is an entrepreneur who blends Behavioral Economics and technology to help nonprofits, foundations, and mission driven companies move people to action.
As CEO of Creative Science, his team empowers social innovators to dream bigger by creating digital experiences which at their core are human experiences.
Prior to Creative Science he was a team member at the Startup America Partnership, a nonprofit led by Steve Case, to help build entrepreneurial communities.
He geeks out about technology and the ways in which it can motivate people to do good. Nate has been featured in Forbes, INC Magazine and Huffington Post.
**PLEASE NOTE: It may take up to 15 minutes before you receive an email with your login credentials. If, after one hour, you do not receive an email with credentials to log in to the Sept. 20 workshop please send an email [email protected]; including the email name you entered when making your purchase.**
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